Why list building is so important is because Facebook, Instagram, and other social media platforms may not be around forever. This means the Likes, Loves will go away. However, if you have been building your email list you will have it forever. This is why list building is so important.
This blog has some affiliate links to products that I use. This means if you would make a purchase of any of the products, I may receive a commission but there is no extra cost to you.
How To Grow Your List
Back in the day when people would shop some retailers would have a form that they would ask the customer to fill out. This paper form had name, address and phone number. They were list building for follow up.
As time moved forward retailers changed from written form to getting it typed into their computer system. So now they would have name and at least an email address.
This became their “list” for follow up. They would follow up by mailing or calling the customer. Eventually, emails went out with surveys, coupons, sales information.
So, you see businesses have been list building for a long time.
List Building And Why You Need A Website
Today having your own website is a necessity. This is how you will build your list.
Remember if the social media platforms disappear and so will the people that have followed you.
With your website this is your property and no one can take it away from you. You own this piece of property. This is how you will collect their email addresses and use for follow up after they have commented on your blogs or purchased a product or service from you. if you are not sure who to trust I use Namecheap.
Your website has become your store front!
Hilary and I discuss this in the video below. Watch and learn what we are talking about on how you build your list.
How Your Website Becomes Your Store Front
When you have your blog, you can put what is called a side bar on the side. This can hold information about you, a box for them to put their email to be notified when your next blog comes out. You can put a box they can click that will take them to a product or service you have. This is called an optin.
So when they enter into your cart you have in place they have given their email.
The form has a button to click when they enter their email. The button is attached to your autoresponder. There are several, Aweber, Keap, Constant Contact, Mailchimp. These are just a few.
Now, you can follow up with them. This is how you are going to start to build your relationship.
Building The Relationship
The relationship is what is important. People like it when they feel someone is NOT trying to SELL them something. So you sent emails with news of your next blog or content with value you are giving to them, videos with content that will help them. These videos could be your own or one that has information of what you would be giving value.
This builds Trust with the follow up. You are focusing on them and the problem they might be having. As the trust grows you can recommend something for that problem. As they trust you it helps build your business.
How Big Should Your List Be?
I have heard some people say, “you should have as many people on your list as possible.” Some will actually give a number, 10,000, 1,000.
I don’t know about you but I don’t believe I could do anyone justice in giving value and trying to help them if I had to worry about 10,000 people. I believe even a 1,000 people would make me feel like I am just sending content to be sending content not value!
So I guess the number should be what you are comfortable with. Obviously, more than 1 or 2 but a number that does not overwhelm you to keep up with list building for your emails.
Besides your blog and your posts on social media, you can ask people to join your newsletter or notification of your next blog. When you do this make sure again your content has good value in it.
These are some suggestions why it is so important and how to grow your list.
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To Your Success,