Have you heard this terminology before? I have to tell you I had not heard that phrase until 4 years ago. Another way of saying it is Brand Yourself! What do either of these terms mean?
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Other Terms For Personal Branding
Some other terms that really mean the same thing are Brand Identity, Brand Awareness, Personal Branding, Authentic Self. Are you confused yet?
Boy, I sure was. I came from a medical career. My brand was a Registered Nurse! There was NO terminology like this.
I did step into Network Marketing and was still actively working as an R.N. Even in Network Marketing this terminology was never spoken. MY brand was my company and their products.
I enjoyed being a network marketer as I was still helping people and because Brand You was never spoken I didn’t give it any thought.
Then one day my business started slowing down. I liked having a home based business. I liked still helping people even if I wasn’t wearing my “whites” or scrubs. Yes, nurses use to only wear white uniforms and wore their nursing caps also! Am I dating myself maybe however back to branding.
Well, I didn’t want to give up my business or my freedom. My freedom was my time, my schedule and my office wherever I wanted. That is called the Laptop Lifestyle!
Yes, I took my business online. This meant I would still have my business and grow it too. Being online was very scary for me. As I stated above, I didn’t know terminology let alone how to really use the computer.
Then I was introduced to an Online Marketing company by a friend. Awesome, now I will learn what I need. I am now on social media and they are going to teach me the terminology and how to use my computer, more than getting my emails. I didn’t even know how Facebook worked. My daughter basically set me up on there. No basics about it, she did it all many years before. All I knew was how to get and send emails.
Learning Online Marketing
Now I will be good to go. I do need to tell you, as you may already know, it cost a lot of money to learn this. My husband and I discussed it and decided if I was to continue my business and grow it, I needed to do this. This is where I started hearing Brand You, Inc.
I also heard so many other terms as you can imagine. Unfortunately, I was learning from videos. Did you know you really can’t ask questions to a video. Of course I reached out to get answers and I basically got more videos.
I actually was teaching myself after paying all that money. What a struggle it was.
Question: Is any of this resonating with you?
To fast forward, I needed to invest in myself and get a mentor. Now I can get started with my business. A mentor is a trusted advisor, an entrepreneur that has walked the walk and helped me collapse my time in learning and missing some of the pitfalls.
I was bummed that after spending all that money, I needed to go outside that marketing company to grow and learn.
And grow and learn I did. I learned what Brand You, Inc meant. It meant people had to learn who I was. They needed to know my struggles of becoming ME, my brand.
Brand You is all about becoming an entrepreneur with your own business. I have become the mentor. I am now helping others with the struggles I had.
One way I help is through my ebook, Create Your Blog Without Being A Technology Genius.
I start from the beginning because in order for you to have YOUR brand and the best way is through a blog. Where are you going to put that blog on Facebook? No, Facebook can take it away in a heart beat. Not even sure how to start writing a blog?
You need your own house for YOU, Inc. That means a website. I told you I started from the beginning in my ebook. People need to get to know you and know the value you have to offer them.
Yes I have come a long way however there is still more to learn always. Do I struggle of course. Whenever you grow yourself you are stretching and that can have it’s struggles. I am still I truly remember the struggles and the pain to grow my brand.
So if you have questions, I am here to help. I promise there are no videos and that you can ask a question!
To Your Success,